How Inflatable Advertising Helps You Meet Your Marketing Goals
How Inflatable Advertising Helps You Meet Your Marketing GoalsPaul Rooney2020-09-21T17:14:54+00:00
Goal #1 – Advertising Inflatables Gain Attention & Increase Traffic
In order to increase sales, you must first get the attention and the traffic of your customer. Advertising inflatables and balloons have high visibility and offer immediate and lasting visual impressions. Outdoor advertising inflatables literally stop traffic on streets and demand the attention of your prospects. Giant inflatable advertising increases location traffic by delivering a high visual impact right at the point of purchase. An added bonus includes improved media attention due to their uniqueness and photographic draw!
Branding – in its most basic form – is an effort to create awareness with consumers. What could be more memorable than an inflatable 30-foot tall reproduction of your product, mascot or logo? The deep and long-lasting impression that is made by inflatable advertising is one of the most powerful, and greatly lends itself to increasing and maintaining brand awareness, brand identification and brand presence.
Goal #3 – Advertising Inflatables Connect On An Emotional Level With Consumers
It’s a proven marketing fact- most buying decisions are emotional – not logical. When there is an emotional connection between the consumer and your company or brand, you win the competitive edge over your competition! Inflatable advertising bridges the gap between “needing” your product or service and “wanting” your product or service. Once you provoke that emotional desire to buy- sales naturally follow.
All the time and energy you’ve put into your marketing plan would be worthless if you didn’t achieve your desired end result- increasing sales or response. For businesses, sales are the name of the game. For organizations, schools, teams and other groups, an increase in membership, donations or attendance might be what’s needed. Advertising inflatables, once again, answer the call with a proven track record of immediately increasing sales by 20% (USA Brand report) and creating impulse buys/reactions on the spot!
Most marketers have fought the battle of trying to “pull off” an event only to find out that nothing was as easy as it first appeared. Point of sale marketing often becomes cumbersome due to space, mobility or complication. Synergy’s outdoor advertising inflatables, however, are compact when deflated making them easy to transport and store, and lightweight and easy to set up. By using inflatable advertising, your marketing event will come off without a hitch!
Goal #6 – Stay Within Budget
There are very few companies and organizations that have an unlimited amount of money to spend on their marketing efforts. Surprisingly, advertising inflatables are very affordable additions to your plan that not only last and last, but also provide a fabulous return on investment in sales.