The whole idea of having an event of any sort is to create an atmosphere filled with excitement. Whether your event is a fair, a conference, a celebration, a product or company launch, or any other type, you’ll also need lots of foot traffic to make it a success. Using inflatables helps you accomplish your goals. In fact, there are five distinct ways inflatable advertising can create excitement at your next event.
1. Building Interest
The vibrant colours, the uniqueness of inflatables, and the sheer size of these giant balloons will make anyone curious about what’s going on.
Because inflatables are large, they attract interest from long distances. Just the fact that you have a monster-sized coffee cup outside your store or at your event or in your parking lot (for example) lets customers know something special is going on.
Their curiosity naturally leads them to your location where they find the Food Court or grand opening of your newest Café. Since they’ve stopped by, these customers might as well stay for a coffee, right.
2. Making A Personal Connection
Nothing else makes an impact quite like a 40-foot tall inflatable replica of your mascot or logo.
Brand reinforcement is inevitable especially when it happens while your customers are having fun. And inflatables are fun, as you’re about to find out?
3. Increasing Brand Awareness
It’s a proven marketing fact- most buying decisions are emotional – not logical. When there is an emotional connection between the consumer and your company or brand, you win the competitive edge over your competition! Inflatable advertising bridges the gap between “needing” your product or service and “wanting” your product or service. Once you provoke that emotional desire to buy- sales naturally follow.
4. Adding FUN
How about inflatable football goals or cages for sports events?
Inflatable archways make the perfect finale for races. There are inflatable tents & domes that offer shade at outdoor events, and a list that’s only limited by your imagination.
5. Breaking Advertising Overload
These days, your customers are seeing ads everywhere… Not only are they bombarded with billboards, radio ads, the Internet and neon signs in front of stores, but they find ads on their smartphones… Inflatables break through advertising overload. They are large enough to be unusual, but created in familiar shapes so they are easily recognized. And because they aren’t something customers see every day, they really stand out in a crowd and alert customers that something exciting is going on.
The next time you need to build excitement at your event, think of inflatable advertising. For all the reasons listed (and more) they always produce phenomenal results with drawing a crowd and increasing sales.