In the third round of the global Intercontinental Rally Challenge (IRC) series, rally stars from around the world will battle with the best Irish drivers to lift the famous title. The adrenaline filled action began at Belfast City Hall on Friday 6 April with an opportunity for spectators to meet the drivers and see the cars up close. Competitors then went head to head in a purpose-built Titanic Quarter Super Special Stage that provided spectacular viewing, just yards from the Titanic slipway. The Rally then powered on south for fifteen more stages around Armagh and Lisburn.
For this prestigious event the Northern Ireland Tourist Board (NITB) called upon Synergy to assist, at very short notice, to activate their brand presence at the Circuit of Ireland Titanic Super Special on Good Friday 2012. Synergy immediately reacted to provide product and technical assistance.
Within one hour of notification, Synergy mobilised an experienced team, to collect a wide range of outdoor and indoor display materials that they had produced, and transported them to the Titanic site for assembly and positioning.
The installation involved dressing the site over a large multi-location area which included the installation of approximately 35 teardrop banners and sail banners, indoor signage within the corporate marquee and a range of large outdoor banners and signs on the Grandstands.
The team worked closely with and advised the NITB representatives to determine the best materials and locations of the various NITB display items to maximise visibility to both spectators and to ensure optimum media coverage of the NITB branding.
Using their experience of working within tight timescales and under difficult setup conditions the installation had to be executed by the team whilst being aware of the technicalities and health and safety requirements of the race organisers.
The NITB requested that Synergy return the following morning, to remove and dismantle the materials. Again, with little notice, an experienced team was deployed to ensure this was completed.
The following morning, the team dismantled, then cleaned, checked, sorted and repackaged the display materials before returning them to the current NI Tourist Board store.
Whilst on-site installation is not a core Synergy product offering it’s was on this occasion part of our “go the extra mile” service that helps us win and retain customers and their business.